With more and more house sales being concluded sight unseen, based on photos posted on a website, it’s important to make sure that your house looks good not only to physical visitors, but to virtual visitors as well. Home staging, with its focus on making a home appear welcoming and neutral to visitors, can help you make your home more attractive in today’s competitive real estate market.

What is home staging?

Home staging is a simple technique to improve your chances of selling your home fast and increase its sale price (by 6 to 15%!). In short, home staging is a blend of marketing and interior decoration. Its purpose is to enable potential buyers to connect emotionally with the home while highlighting the property’s best features. Home staging is like a temporary interior décor redo meant to make selling your home easier because it allows potential buyers to imagine themselves living there. Without the clutter, personal items, and personal décor choices that might distract or turn off buyers, your home has a better chance of selling, especially in a competitive market.

Why should I stage my home?

There are a few reasons why you might want to stage your home. The main one is to make your home as attractive as possible to potential buyers. An attractive home is a home that’s easy to sell!

If your home has been on the market for some time, home staging might help sell it. Often, it is simply a matter of changing the furniture and highlighting your property’s best features. With its focus on attractiveness and emotional connection to the home, home staging is among the best ways to turn a lingering property into a competitive home on the market.

Finally, when most people turn to YouTube videos or let their real estate agent stage the home, using a professional specialized home staging service gives your property an edge. Home staging is meant to look good in person, in photos, and even on video. When more and more people shop for homes virtually, this digital expertise comes in handy.

Give buyers what they want and sell your house faster

There’s a cliché in marketing that says “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” Using home staging is a way to make potential buyers feel a connection to the property and to easily imagine themselves living there.

If your home is filled with personal items, the clutter of daily life, and distracting furniture or other décor choices, it’ll be difficult for them to say “I can live here.” This is why home stagers focus on neutral colors, home décor trends, fresh-looking furniture, and a design that easily flows, letting visitors move easily from one room to the next. Instead of feeling like they’re stepping into someone else’s home, potential buyers instantly feel like the property will suit their own needs.

In a competitive real estate market, this connection to the buyer is essential for sale success. Why not take full advantage of the benefits that home staging offers? Contact our team today to learn how our professional home staging services can help sell your home.