Did you know anywhere from 77 to 95 percent of potential buyers begin looking for homes online? In this day and age, buyers don’t have the time to go from house to house for viewings, and the copious amounts of home listing websites online makes it easier for these buyers to gain a first impression of the house before even visiting.

With that being said, this puts an incredible amount of pressure on that online listing to host the right information about the home paired with incredible imagery. This is just one of the many reasons it’s so important to hire an experienced real estate photographer to take high quality pictures of your house to be posted on these online listings.

Therefore, we’ve compiled these tips for hiring the right real estate photographer for the job!

Tip #1: Ask to See a Portfolio and to Speak to References

First and foremost, do your research. Look up the photographer online to see if they have a portfolio on their website or ask them to share their imagery with you. Are the images blurry, grainy or dark? Are the photographs visually appealing to you? Would you like to view those houses after seeing the pictures? Did they entice you?


If you answer “no” to any of those questions, walk away; that’s not the real estate photographer for you.

The images you should see in the portfolio of a photographer you want to work with should be of high quality, focused, bright, and enticing. You want the photographs to make you want to see the houses in person.

Then, check online review sites, look on the photographer’s website for testimonials or ask to speak to references to solidify your decision. You want to find positive feedback all around, and also ask the references how long it took for their home to sell after the professional pictures were taken.

Tip #2: You Get What You Pay For

Keep in mind, you get what you pay for. If you go with the cheapest real estate photographer out of the bunch, you’re more than likely also going to get the cheapest quality. Now, the most expensive photographer might not be the best either, but you want to find a happy medium.

Going the extra mile to ensure your home is presented well online will make all the difference when selling your home, and photography is one of the most important components of that first impression.

Is Your Home Ready for Professional Photography to be Taken?

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When your real estate photographer comes in, your home needs to be ready to be captured. This means you need to be putting your best foot forward and home staging is a great way to do just that.

Home stagers declutter your home, accentuate key features, depersonalize your rooms, and put the final touches on your house allowing it to sell faster and for more money.

Check out the Beginner’s Guide to Home Staging >>

To get more information on home staging and to speak to an accredited home staging professional, visit Creative Home Stagers website or call 704-315-5802 today!